Medienkultur

The Media Culture program at Bauhaus-Universität Weimar offers a broad approach to media studies, encompassing media science, cultural studies, and media economics. It explores mass and communication media, as well as intersections with other fields like sociology, philosophy, science history, and cultural technology research. The program encourages students to pursue their own interests and research projects.

The study program focuses on:

• Media Science




• Cultural Science




• Media Economics

The media science department in Weimar is one of the leading locations for media research in Germany. It is characterized by unconventional approaches and methods. The university promotes a culture of exchange, experimentation, and open thinking. Students can experience the high density of research projects in their everyday studies through lectures, discussions, and events with international guest researchers. The close ties to Weimar's cultural landscape, including collaborations with the Klassik Stiftung Weimar and the Lichthaus Kino, shape the study environment. Additionally, over 20 international cooperations and exchange opportunities allow students to network beyond Weimar.

Graduates of the Media Culture program develop skills to handle complex issues, making them attractive to today's professional world. The program does not train students for a specific job but allows them to define their own focus. The university supports students in gaining practical experience and developing skills for creative professions. Graduates can pursue a Master's degree in media science, cultural studies, or media management. The Bauhaus-Universität Weimar offers two research-oriented Master's programs: Media Science (Master of Arts) and Media Management (Master of Arts).

Possible work areas in media culture:

• Cultural management




• Public relations




• Editorial work in radio, print, television, online media, and publishing




• Film production, film distribution, and film funding




• Decision management and consulting for mass media and the entertainment industry




• Program planning and program design in broadcasting stations

Competencies acquired during the studies:

• Analytical thinking




• Presentation & research skills




• Organizational & conceptual skills




• Critical reflection




• Interdisciplinary work




• Scientific work




• Independent work