Betriebswirtschaft / International Marketing

The seven-semester program offers a degree in business administration with a specialisation in International Marketing, leading to a Bachelor of Science. Students study general business administration courses (e.g., Finance, Accounting, IT, Economics, Law, Statistics, Ethics) for four semesters and specialised marketing courses (e.g. Sustainability Marketing, Digital Marketing, Marketing Communications) for two semesters. A one-semester job-specific internship in the field of marketing supplements the study program.

International students usually complete all seven semesters in Pforzheim, allowing them to immerse themselves in German culture and learn the language, preparing them for jobs in Germany after graduation. However, students can also spend time abroad during their studies, specializing in marketing partly or fully abroad instead of in Pforzheim.

Two options for studying abroad exist:

• Students can spend one semester (fourth semester) or two semesters (fourth and fifth semester) at partner universities worldwide, including Örebro University, Sweden; Sheffield Hallam University, GB; Corvinus University, Hungary; Yonsei University, Korea; Hong Kong University; American University Kairo, Egypt; Insper, Sao Paulo, Brasil.




• Students can spend one year (fourth and fifth semester) at a partner university and acquire a double degree. Partner universities for the double degree include University of Wyoming, USA; TEC de Monterrey, Mexico; ESAN University, Peru; NUI Galway, Ireland; IESEG, Paris, France; ESC Clermont, France; University of Ljubljana, Slovenia; IQS Universitat, Barcelona, Spain; ISCTE, Lisbon, Portugal; UGM, Yogyakarta, Indonesia; Yuan Ze University, Taiwan.