The study program offered at SRH Hochschule in Nordrhein-Westfalen in Hamm is a Bachelor's degree in Business Analytics. It is a full-time study program taught in English. Business Analytics involves the discovery, interpretation, and communication of meaningful patterns in data, relying on statistics, computer programming, and operations research to quantify performance. Business analytics (BA) refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.