Master in Sports, Entertainment & Lifestyleemlyon business school

The Master in Sports, Entertainment & Lifestyle program is a two-year, English-taught program designed to address the evolving landscape where sports, entertainment, and lifestyle industries are increasingly interconnected. It moves beyond traditional sports management by exploring how digital innovation, brand strategy, and changing consumer trends are reshaping engagement with sports, culture, and lifestyle. The program aims to equip students with practical and strategic skills for global markets through real-world projects and international exposure, including academic partnerships with Laval University and HEC Montréal. It is suitable for those aspiring to join major brands, launch ventures, or manage talent and experiences.

The curriculum is structured to develop strategic vision and an innovative mindset. Students can enter in Year 1 for a 24-month program, including a minimum of 4 months of professional experience, or in Year 2 for a 12-month program with 4 to 6 months of professional experience. The program combines academic knowledge with practical experience through group projects, business simulations, professional missions, and immersive experiences.

Year 1 includes academic courses in Paris focusing on foundational knowledge of fast-changing ecosystems, strategic thinking, data analytics, AI-driven marketing, brand collaborations, consumer trends, and the sports industry. This period is divided into four learning blocs: Markets, Cultures & Consumers; Business Fundamentals & Decision-Making; and Strategy, Innovation & Responsible Business. It also includes company visits and meetings with industry professionals. The second period involves international experience at a partner university in Europe, followed by an optional internship in the third period.

Year 2 focuses on developing strategic capabilities to create value and lead transformation. Academic courses in Paris delve into specialized topics such as power, governance & global dynamics; culture, media & audience value; and strategy, innovation & transformation. This year also includes the Transforming Early Makers (TEM) group project and an international seminar in London. The second period involves international experience in Quebec, Canada, in partnership with HEC Montréal and Université Laval, offering courses on sports marketing, financial analysis, sponsorships, and the convergence of sports and entertainment. The third period is dedicated to professional experience and a thesis.

The program is accredited by the CEFDG under the RNCP number 41017 and is part of the Master in Innovation Management degree. It is built upon emlyon’s Lifestyle Research Center, focusing on the transformation of consumption patterns and fostering innovation management.

Graduates can pursue careers in various roles within the sports, entertainment, and lifestyle industries, including Sports Marketing Manager, Brand Manager, Marketing Manager, Product Manager, and Consultant. The program boasts an 88.9% employment rate within 3 months of graduation.