MSc in Branding & Communicationemlyon business school

The MSc in Branding & Communication program aims to train professionals capable of creating powerful and responsible brands that integrate creativity, digital innovation, and social impact. The program is designed for creative individuals who want to make a meaningful impact on brand engagement, with a strong emphasis on ethics, environmental impact, and social innovation, aligning with emlyon's values as a Mission-Driven Company.

The program is based in Paris and includes an international study experience in Europe, allowing students to immerse themselves in diverse cultural contexts and develop brand strategies suitable for international markets. The curriculum covers building responsible brands with a social or environmental purpose, mastering digital communication tools including AI and social media, and developing an entrepreneurial mindset and creative branding skills. Students will also learn to design content strategies for target audiences by applying insights from semiotics, brand narratives, symbolism, consumer psychology, and cultural codes.

The program spans 18 months, consisting of 12 months of classes and a 4-6 month internship or work placement. It is accessible to students who have completed a 3-year or 4-year Bachelor's degree. The curriculum is divided into four periods: Building Brands (Entrepreneurship, Consumer Insights & Retail), Strategic Planning (Brand Strategies, Storytelling & Purpose), Creation and Execution (Campaign Planning, Visual Design & Art), and a Professional Thesis and Internship.

The first period, from September to December on the Paris campus, focuses on business foundations, entrepreneurship, retail, e-commerce, design thinking, and fast prototyping. Course modules include Purpose-driven Branding, Retailing & e-Commerce Strategy, Media Strategy, Planning & PR, Semiotics, Integrated Communication, Digital Branding, Crisis Management, and Responsible Communication.

The second period, from January to March on the Paris campus, delves into brand building, strategic brand management, cultural and purpose-driven branding, handling PR crises, building brand communities, and leading with values. This period includes a five-day creative immersion at Penninghen, a school for graphic arts and visual communication. Course modules include Strategic Brand Management, Brand Communities, Anthropological Branding, Brand Storytelling, Brand Expression, Digital communication with AI tools, Negotiation, Entrepreneurship Bootcamp, and a Brand Innovation Capstone project.

The third period, from April to June, involves flexible online courses followed by an international exchange at POLIMI Graduate School of Management in Milan, Italy. This period focuses on hands-on application and creation, including campaign planning, visual design, and multisensory brand expression, with lab courses in neuroscience, campaign analytics, and digital media activation.

The fourth period, from August to December, is dedicated to a professional thesis and an internship or professional mission of 4 to 6 months. The thesis involves identifying a topic, building a research framework, developing hypotheses and methodology, collecting and analyzing data, and recommending solutions. The internship or professional mission allows students to apply their academic knowledge and gain industry experience.

Assessment methods may include case studies, presentations, mock exercises, and tests. The program is accredited by the Conférence des Grandes Écoles (CGE), ensuring high academic standards and professional integration. Graduates are prepared for various brand and communication roles, including Brand Manager, Communication Manager, Digital Marketing Manager, and Strategic Planner.

The program's tuition fees are €25,900 for the 2027-2028 academic year. These fees include tuition for the program, the international period, enrollment and administrative fees, Career Center services, and lifelong alumni network membership. They do not include additional fees such as accommodation, travel expenses, or personal computer hardware/software.

emlyon business school offers scholarships up to 50% of tuition fees, including Individual Scholarships, Excellence Scholarships based on test scores, Dean’s Choice Scholarships, and Early Bird Scholarships. Other scholarships may be available through the French Embassy or Campus France. The program is not eligible for CROUS scholarships or certain other French financing schemes.

The Paris campus is located in the 12th arrondissement, offering students access to companies, cultural hotspots, and the city's dynamic environment. Paris is highlighted as an international business capital with rich cultural offerings and excellent transportation links.