MSc in Global Sales Excellenceemlyon business school

The MSc in Global Sales Excellence is a master's program designed to prepare students for leadership roles in international sales. It focuses on developing strategic, operational, and leadership skills within the context of an international, digital, and rapidly evolving sales environment.

The program integrates the latest sales technologies, processes, methods, and tools to enhance product positioning and sales execution. Key strengths include building responsible sales strategies that incorporate social, environmental, and ethical considerations, and learning to drive growth through enablement by aligning sales, marketing, and customer service functions.

Students will acquire cutting-edge digital sales knowledge, including the use of leading CRM platforms and AI tools, and gain practical international experience through a 4-to-6-month internship and an in-company project. This hands-on experience allows students to manage time-sensitive sales cycles and optimize time-to-market.

Graduates will be equipped to lead international sales teams, boost sales performance, drive revenue growth, and master sales techniques while addressing social and environmental challenges. The program is delivered in English and follows a full-time rhythm over 18 months, including 12 months of classes and a 4-6 month internship or work placement.

The curriculum is structured into periods covering strategy, leadership, customer engagement, sales enablement, and international market exploration. The first period focuses on global interactions with customers, strategy, operations management, and leadership, including modules on salesforce management, business modeling, and international business law. An international seminar in Europe provides exposure to business environments and networking opportunities.

The second period delves into sales enablement processes, methods, and tools, exploring platforms like Salesforce and HubSpot, and covers sales operations and data-driven decision-making. It also focuses on sales engagement through digital tools and automation, emphasizing remote selling and the importance of technology in leadership. A transforming early makers project teaches entrepreneurship and business plan creation.

The third period is an international term, typically in Shanghai, China, with courses focused on digital sales, including Sales & Artificial Intelligence (AI), Advanced Sales & Revenue Enablement, and Digital Engagement in Web 3. This is followed by an in-company project, allowing students to apply academic knowledge in a real business setting, develop intercultural skills, and build a global network.

The fourth period involves a professional thesis and internship, which can last from 4 to 6 months and can be an internship, VIE, entrepreneurial project, or contract. The thesis requires identifying a relevant topic, building a research framework, developing hypotheses, collecting data, and providing analysis and recommendations.

Beyond academic courses, the program includes extensive interaction with industry professionals through talks, conferences, company projects, workshops, masterclasses, company visits, and networking sessions with executives and alumni.